Has Ai Changed Seo For Better Or Worse?

Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016, and with ChatGPT’s launch in late 2022, AI truly became mainstream and significantly impacted the SEO industry. AI is changing SEO in various ways, such as content creation, which Google has allowed provided it meets the same quality guidelines established for human writers. However, there are potential downsides to the increased use of AI in SEO, such as decreased content quality.