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Mobile game and app marketers are always looking for effective ways to acquire new users. Machine learning (ML) can play a vital role in this process, as it excels at identifying complex behavior patterns to predict long-term user behavior and revenue generation. With the introduction of Apple’s SKAdNetwork, user-level data has been restricted, making it more difficult to track users’ cross-device activity. However, state-of-the-art ML methods mean marketers can still do a lot with less data.