Add to Favourites
To login click here
AI is rapidly changing the face of modern marketing, with the explosion of digital data and the increasing demand for personalisation. AI is being used to unlock new insights and optimise marketing performance, and can be broadly classified into three areas: data analysis, customer engagement, and marketing automation. AI is being used to sift through vast amounts of data, identify patterns, and draw insights that are critical to making effective marketing decisions. AI can also be used to monitor customer behaviour, discover patterns, and understand how customers interact with various marketing channels.
