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Ecochoice Naturals, a Bengaluru-based agricultural startup, has launched a mobile application called Raitha Sahayak to connect organic farmers with institutional buyers. The app uses Artificial Intelligence (AI) and Machine Learning (ML) to generate a quality assessment report and grading system with no service charge to the user. The technology was showcased at the Bangalore Tech Summit, The International Millets Mela and Biofach 2023, and was picked up as one of the top five technologies by K-Tech, an arm of the Karnataka state government.