8×8, a cloud communications provider, has unveiled AI-driven enhancements to its core platform designed to transform business and contact centre performance through enhanced customer experiences. The new capabilities include 8×8 Intelligent Customer Assistant and 8×8 Supervisor Workspace for 8×8 Contact Centre, as well as integration with OpenAI. By deploying deeper AI and machine learning, natural language understanding models, and performance capabilities into its contact centre, 8×8 said it can enable customer-oriented organisations to build exceptional customer journeys, enhance team productivity and empower leaders with real-time insights.