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Artificial intelligence is making its way into the mortgage industry, with applications ranging from marketing copy to fraud detection. AI can be used strategically to analyze customer behaviors and detect early signs of loan default, or efficiently to automate processes and clear out technical debt. AI can also be used to create marketing materials, such as ad copy and website content, as well as assist with keyword research. However, until the technology is more reliable, companies are unlikely to rely on it solely for important functions like credit risk assessments or property valuations.