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The global cloud based event management market is expected to see rapid growth in the next few years, reaching $18.92 billion in 2028. This growth can be attributed to the increasing acceptance of virtual and hybrid events, demand for event automation, and need for scalability in event management. Major trends include technological advancements, AI and machine learning integration, and social media integration. Top companies in the market include ACTIVE Network LLC, IBM, Cvent Holding Corp., and Eventbrite.