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Upp.ai, a London-based technology business, has appointed Tim Wakeham as VP of Partnerships to help expand the reach and impact of their AI and ML solutions in the digital marketing space. Tim brings 20 years of experience in the digital marketing and agency space, including his instrumental role in the growth of Jellyfish and the development of Publicis Media’s Google Marketing Platform consultancy. Brands and agencies are increasingly turning to AI solutions to improve their performance and stay ahead in the competitive digital advertising landscape.