IBM Automation is launching a new AI assistant to help finance leaders manage their cloud expenses. The effort comes as many organizations are struggling with out-of-control cloud budgets. The AI assistant is part of a growing market for cloud optimization software, with companies like Apptio leading the way. The FinOps Foundation, a nonprofit trade group, promotes a comprehensive approach to managing cloud costs and has seen exponential growth since its launch in 2019. The organization includes companies and certified practitioners, such as Apptio, Microsoft, Amazon, and Google.
