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In this article, Charles Wright discusses the importance of having a clear strategy and responsible approach when integrating AI into an organization. He outlines the initial steps of identifying the right use cases and developing a value-based AI roadmap. Additionally, he emphasizes the need for feasibility assessments and involving process operators in the decision-making process. The article highlights the potential pitfalls of not having a well-thought-out plan and offers practical advice for successfully implementing AI in an organization.