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The insurance industry is facing challenges due to inflation, geopolitical uncertainties, and regulatory scrutiny. To navigate this landscape, insurers are turning to technology, with a focus on digital innovation and business automation. In particular, artificial intelligence, natural language processing, and cloud-based services are expected to play a crucial role in improving operational efficiency and providing hyper-personalized experiences for customers. Additionally, embedded insurance and collaborations between traditional insurance firms and tech companies are projected to continue growing.