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In this article, Dr. Saju Skaria, CEO of Digitech Services, discusses the importance of embracing digital innovations in order to stay relevant and competitive in the business world. He highlights the benefits of technologies such as AI, GenAI, AR/VR, blockchain, and IoT, and how they can help businesses improve efficiency, understand customers better, and meet sustainability goals. The article also mentions the challenges that organizations may face in their digital transformation journey and offers tips for successful implementation.