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The article discusses the growing importance of Artificial Intelligence (AI) in the maritime industry, particularly in efforts to make shipping more flexible, efficient, and eco-friendly. The topic will be covered in depth at the AI CENTER at the leading international maritime trade fair in Hamburg, where innovative start-ups will showcase their solutions. The fair will also focus on digital transformation and the use of digital tools, Big Data, and IoT technology to improve the operational efficiency of ships and meet regulatory requirements.