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Artificial intelligence (AI) has revolutionised digital marketing, providing businesses with sophisticated tools to analyse data, segment clients, and create personalised marketing experiences. AI has transformed the digital marketing environment, offering unparalleled insights and capabilities to engage and convert prospects. Its applications include chatbots, personalised content suggestions, customer segmentation, and predictive analysis. AI is reshaping digital marketing to be more data-driven and customer-centric, enhancing the customer experience and streamlining campaign management.
