Jim Goodnight, CEO of SAS, is one of America’s richest people and 305 richest in the world. He spoke to Information Age about generative AI and how businesses can use it today. Goodnight has been involved with AI on the numerical side, making models more efficient and giving better predictive capabilities. He has played with generative AI and finds it interesting, but SAS has not focused on large language models in the last 20-30 years. Banks have been using analytics to predict customer behaviour since 1990.