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Generative AI has become a popular tool for brick and mortar and online retailers, helping them to boost sales, reduce costs and improve efficiency. Generative AI can be used to better understand customer buying patterns, optimise product offerings and pricing, automate manual tasks, monitor customer feedback, power chatbots, forecast inventory levels, and optimise discounting and promotions. Major retailers such as Amazon, Sephora, Nike, Walmart, Target and Macy’s are already using generative AI tools to improve their operations.