Mobile App Advertising: How Machine Learning Turns Data Into Customers

In this article, Andry Supian, head of product at Liftoff, discusses the challenges of programmatic advertising in the mobile app space and how machine learning can help advertisers find long-term customers. The three main challenges are volume, variety, and velocity, with billions of users and ad opportunities daily. Machine learning is effective in this space because it can analyze large amounts of data and use prior knowledge to determine the best starting point for a campaign.