‘apple Intelligence’ Is The Latest Step In Apple’s Complicated Relationship With ‘ai’

Apple’s recent Worldwide Developers Conference (WWDC) revealed the company’s work on AI, but it still seems resistant to using the term. Instead, it favors the term “machine learning” and emphasizes the clever and proactive features of its products. This may be due to pressure from investors and competitors, but Apple is still making strides in the field of AI.