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The integration of Artificial Intelligence (AI) and Machine Learning (ML) is revolutionizing the Indian retail and e-commerce industry, creating a more efficient and personalized shopping experience for consumers. AI and ML have various applications, including personalizing shopping experiences, improving inventory management, providing customer service through chatbots, analyzing market trends, enhancing security, automating tasks, and improving targeted marketing. These technologies are transforming the retail and e-commerce landscape, making it more customer-centric and technology-driven.