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The next generation of artificial intelligence and analytics promises to provide value by leveraging multiple types of data across multiple systems, utilizing wide, not just big, data. As more companies embrace artificial intelligence, and specifically generative AI (GenAI), we are headed for a landmark moment. GenAI is today mostly used with public data but when GenAI models are trained, tuned and used with an enterprise’s proprietary data the combination unlocks the hidden patterns, connections, and insights that can transform a business. Google is among several companies working on the next generation of data analytics systems that build wide data records combining structured, unstructured, at-rest and in-movement data that ultimately the digital footprint of a company into a powerful AI model. GenAI can now be instructed to take on specific roles and achieve specific goals on behalf of humans.