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In the past three years, the world of work has been drastically changed by the COVID-19 pandemic and the emergence of generative artificial intelligence (genAI). Last year, genAI became more mainstream due to OpenAI’s release of ChatGPT and DALL-E tools. In 2024, companies will take a hybrid approach to implementing the fast-evolving technology at work, moving away from canned data. This will lead to more accurate AI output and a better understanding of the technology.