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This article discusses the trends in the retail industry that have the potential to change the industry. These trends include generative AI, MACH (microservices, API-first, cloud-native, and headless) and retail media networks (RMNs). Generative AI can help retailers create more compelling product copy, optimize website images, summarize product reviews, respond to customer inquiries, accelerate marketing content, and recommend products. MACH vendors are easier to assemble to achieve multi-vendor, best-of-breed solutions with less time spent on integration. RMNs are the third wave of digital advertising, after search and social.