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The global recommendation engine market was valued at USD 2.7 billion in 2021, and is projected to reach USD 43.8 billion by 2031, growing at a CAGR of 32.1% from 2022 to 2031. The market is driven by factors such as rise in adoption of digital technologies, increase in focus enhance customer experience, and increase in use of the deep learning technology in AI recommendation engine solution. Key players in the market include Salesforce, Adobe, HPE and AWS.