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Meta, the multinational technology company formerly known as Facebook, has announced that it will start rolling out generative artificial intelligence (AI) tools for all advertisers. These functions will be able to create content like image backgrounds and produce variations of written text. The new features will be available in Meta’s Ads Manager when their official rollout is completed next year. Generative AI is defined as applications typically built using foundation models, which contain expansive artificial neural networks inspired by the human brain. Major tech companies have begun to venture into the world of generative AI, with Google launching its generative AI fight-back against OpenAI’s ChatGPT in May.
