CIOs are beginning to explore the potential of generative AI chatbots, such as OpenAI’s ChatGPT, to empower their employees to produce drafts of budgets, customer proposals, advertising jingles, presentation art, and code in programming languages like C++ and Python. Many organisations are opting to fine-tune third-party models with their own proprietary data, or adding generative AI front ends to their enterprise data platforms, in order to make their services more accessible and valuable.