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Apple is making a major push into the field of artificial intelligence (AI) with a global hiring spree and a substantial increase in research and development (R&D) spending. The tech giant is looking to build cutting-edge generative AI tools that leverage local processing on mobile devices, a potential game-changer in the tech industry. Apple’s CEO Tim Cook has confirmed that AI and machine learning (ML) are embedded in virtually every product the company builds. The company is taking a different approach from some of its competitors, as Apple is focusing on local processing rather than cloud-based solutions.