Inside Google’s Scramble To Reinvent Its $160 Billion Search Business — And Survive The A.i. Revolution

Sundar Pichai, CEO of Alphabet, declared Google to be an “A.I.-first” company in 2016. At the company’s annual I/O developer conference in May, Pichai revealed a range of A.I.-powered features, such as Help Me Write, an immersive view in Google Maps, generative A.I. photo editing tools, and the PaLM 2 large language model. He also mentioned Gemini, a powerful family of A.I. models under development. However, Pichai did not discuss Google’s plan for Search, its first and foremost product.