Artificial Intelligence (AI) and Machine Learning are no longer science fiction, but an applied practice and discipline in business. ChatGPT is a new AI technology that is transforming the way humans interact with machines, powered by natural language processing (NLP) and deep learning algorithms. Data is the foundation for content and all that organizations do in business and how they interact with their customers, and is essential for AI and Machine Learning to work. Good data is essential for AI and Machine Learning to work, and organizations must ensure they have effective governance in place to ensure the data is authentic and trusted.