Generative AI is a type of artificial intelligence that uses data analytics, natural language processing, neural networks, and deep learning to create new and original content. This guide covers the top 10 generative AI companies, as well as a deep dive into what generative AI is and why it’s growing in popularity. Rosaria Silipo, Ph.D., principal data scientist at KNIME, gave her views on generative AI with AiThority. OpenAI and its products, like ChatGPT, are the most prosperous generative AI firms to date.