MediaGo, a leading global AI-integrated marketing platform from Baidu’s Global Business Unit, was recently awarded a Gold Stevie® Award in the Advertising or Campaign Management Platform category in the 21st Annual American Business Awards®. The award was given in recognition of MediaGo’s deep learning technology, which uses discriminative and generative AI in ad placement scenarios to provide a deep understanding of traffic, users, and ads. This allows for continuous and automatic optimization, adjusted delivery mode, and algorithm optimization based on different ad delivery scenarios. MediaGo’s partnership with MVF, a leading global customer generation platform, resulted in conversions at a 35% lower cost per action (CPA) than MVF’s average.
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