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Whatfix is a SaaS business that is leveraging generative AI to boost user productivity and reimagine the future of digital adoption platforms. The company employs a human-in-the-middle approach to ensure human control over AI and contextual relevance. Whatfix has introduced three new tools – Product Analytics, Nudgealong, and Comments – and obtained two patents for automatic segmentation and element detection. Gartner’s report states that only 54% of AI projects make it from pilot to production, making the deployment of ML models a global challenge.