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Sprout Social, an industry-leading provider of cloud-based social media management software, has announced the launch of a series of new AI features across its platform. These features combine the power of Sprout’s proprietary machine learning and deep automation capabilities with OpenAI’s GPT model, and will be available throughout the Sprout platform, starting with additions to listening, publishing, customer care and advocacy. The new features will enable organizations to work smarter, unlock creativity and exponentially increase social media’s business impact.