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A recent study by Pegasystems Inc. found that the rise of generative AI has led to increased adoption of analytical AI decisioning solutions by global businesses. The study surveyed over 500 business decision makers and revealed that generative AI is now the predominant way of deploying AI within enterprises. The study also explored how businesses are implementing AI through the lens of the two sides of the human brain: the rational, analytical side and the creative, generative side.
