The 26th Annual Global CEO Survey conducted by Pricewaterhouse Cooper (PwC) revealed that nine in 10 Singapore CEOs surveyed believe global economic growth will decline over the next year, while nearly 40% of CEOs surveyed in Singapore and globally believe their companies will not be economically viable in the next decade if they continue on their current path. This survey underscores the need for CEOs to manage short-term external risks to drive profitability in order to survive, while simultaneously transforming their business to thrive in the longer term.
