Banks in India are succeeding due to their strategic focus on understanding the impacts of innovations and reimagining the customer experience. A recent global study found that only 43% of financial services companies have taken steps to decentralize their IT structure to innovate and transform. KPMG’s report on large commercial banks highlights the need for banks to offer customer services through multiple channels to meet changing customer expectations. Banks must also be agile and alert to technology trends to stay competitive.
