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The global sports broadcasting technology market is expected to see strong growth in the next few years, driven by advancements in 5G technology, artificial intelligence, virtual and mixed reality, personalized and interactive content, and wearable technology. Major trends in the market include immersive viewing experiences, 5G-powered broadcasting, AI in production, data analytics and visualization, and cloud-based workflows. Top companies in the market include IBM Corporation, Orange S.A., NBC Universal Media LLC, and Warner Bros. The rise of on-demand streaming services is also a major driver for the market.