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Snap Inc.’s CEO, Evan Spiegel, has announced plans to increase investment in AI and machine learning for Snapchat, recognizing the need for improvement and collaboration among experts. This shift comes after successful restructuring of the company’s advertising business, with a focus on messaging, Stories, and camera filters. Snap is collaborating with tech giants for cloud partnerships, allowing them to focus on product innovation. However, this investment comes at a significant cost, with plans to invest about 84 cents per daily user each quarter on infrastructure alone.