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The article discusses the impact of digitalization on the real estate industry, highlighting the opportunities and challenges it brings. It emphasizes the importance of investing in advanced technologies such as artificial intelligence, augmented reality, and robotic process automation, and the need for companies to bridge their digital deficits. The author, Daniel Slenters, an expert in the field, stresses the significance of embracing digitalization in order to stay competitive in the ever-changing real estate market.