This article highlights 50 marketing professionals under 50 who are helping to raise the bar for marketing campaigns across industries and creating new standards for 2024 and beyond. It features Cara, a Marketing Director with 12 years of experience, and Estefania Lacayo, the co-founder of the Latin American Fashion Summit and TRIBU. These professionals are leveraging their skills and experience with creative ideas and a tenacious attitude to help the marketing industry evolve in step with new technologies and improve service delivery and ROI from marketing strategies.