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Retailers are increasingly turning to advanced technologies, such as artificial intelligence, augmented and virtual reality, to provide a differentiated customer experience. Examples of customer-facing solutions include virtual fitting rooms, ML-based Choose My Model feature, AR tool for picking out shoes, and L’Oréal’s ModiFace virtual try-on. Amazon’s Just Walk Out technology, which uses computer vision, sensor fusion and deep learning, has been adopted by other tech, e-commerce companies, and retailers.