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The University of South Australia is launching a Bachelor of Digital Business degree to equip graduates with the skills to thrive in a digital-first workforce and future. The degree is the first to come out of the Innovation Academy in Business, a joint partnership between UniSA and Global IT and consulting firm Accenture. With the rapid adoption of AI and other new technologies, the degree will give students real-world applicability to their studies and help to develop talent that is equipped for the technology-driven future.