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Leading semiconductor players, such as NXP and Qualcomm, have partnered with technology companies, telecom operators, and gear makers to take advantage of the opportunities that 5G technology brings to the market. These companies are attempting to grow into newer segments, such as consumer and enterprise markets, and are leveraging DRAM, LPDDR, GDDR, and CXL to power 5G needs. Consulting firm McKinsey has said that investments in self-driving cars, IoT, AI, and 5G connectivity present opportunities for further growth and specialisation for semiconductor companies. Advanced Micro Devices (AMD) is one of the leading semiconductor companies in the 5G space, offering small cells to macro cells that support airwaves from sub-6GHz to mmWave.