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Apple is developing a chatbot powered by its own artificial intelligence, called Apple GPT, which is built on Google Jax. The company is working on multiple teams to advance AI, including addressing potential privacy concerns. Apple is catching up with the market of generative tools that can create essays, images, and videos based on text prompts, and is also making advances in AI in other areas, such as improving iPhone photos and search. Apple CEO Tim Cook has expressed concern about the flood of new AI services hitting the market, but believes the technology has potential.