For Mary Kay, It’s Mission Critical: We’ve Accelerated Our Digital Innovation Efforts To Unleash The Full Potential Of Women Entrepreneurs

This article focuses on the importance of technology and digital literacy skills for women entrepreneurs to fully participate in the global economy and to be able to engage in civic and social activities. Deborah Gibbins, Chief Operating Officer of Mary Kay Inc., highlights the need for innovation and technology to ensure gender equality, especially in light of the fact that 37% of women worldwide do not have access to the internet. She emphasizes the need for digital literacy skills to maximize the opportunity offered by technology and the importance of the foundations of the Fourth Industrial Revolution being digital.