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The global workflow automation and optimization software market is expected to see rapid growth in the next few years, reaching $2.15 billion in 2028 at a CAGR of 11.5%. This growth can be attributed to factors such as a focus on enhancing customer experience, growth of hybrid and multi-cloud environments, and increasing demand for intelligent automation. Major trends in the market include hyperautomation, intelligent document processing, and explainable AI. Top companies in the market include Amazon Web Services, IBM Corporation, and Oracle Corporation.