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AI and ML technologies are transforming the media and entertainment industry, with a projected market growth of 38.1% from 2022 to 2030. AI is being used in various stages of content creation, including scriptwriting, production, and broadcast automation. One example is Warner Bros. using AI to predict box office success and make informed decisions on green-lighting projects. The BBC has also integrated AI into its news studio for automated camera operations and lighting, improving efficiency and consistency.