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The Intelligent Virtual Assistance Market is segmented by technology, application, end-user, and region. Technologies include text-to-speech, speech recognition, and machine learning. Applications include customer service, personal assistance, and sales and marketing. End-users include healthcare, retail, BFSI, and IT and telecom. North America dominates the market, followed by Europe and Asia Pacific. The report also provides a competitive analysis of key players such as IBM, Nuance Communications, and Microsoft, and their strategies for growth and innovation.