In this article, Manfred Felsberg, senior director at Juniper Networks, discusses the paradigm shift towards automation, AI/ML-driven analytics, and closed-loop systems in the networking industry. He highlights the increasing demands on networks and the need for superior user experience, reduced costs, and elimination of manual tasks. Felsberg also mentions the significant investments made by countries like UAE and Saudi Arabia in ICT and the trend of service providers becoming digital operators through the implementation of AI and ML capabilities. The article emphasizes the importance of translating business intent and data-driven decisions to make digital services more accessible and rewarding for end customers.