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This article explores the concept of the Machine Customer, a new player in the digital age that is reshaping the dynamics of business interactions. It examines how artificial intelligence, automation and interconnected devices are transforming the traditional customer profile. It looks at how the idea of a machine acting as a customer has been speculated about for decades, and how practical applications have emerged in the past 5-to-10 years. Examples of the Machine Customer in action today are discussed, such as self-driving cars autonomously paying tolls or charging stations and industrial machines coordinating maintenance services or replacement parts.