Generative AI (Gen AI) is an advanced form of artificial intelligence that has revolutionized the automotive industry, particularly in the areas of Connected, Autonomous, Shared, and Electric mobility (CASE). Gen AI utilizes advanced machine learning techniques such as deep learning and neural networks to produce highly realistic and complex images, videos, audio, and text that mimic human creativity. It also excels in natural language processing, understanding nuances, context, and even emotions within text or speech data. Gen AI has enabled more sophisticated automation, leveraging algorithms to make complex decisions based on extensive datasets. Additionally, Gen AI frameworks emphasize fairness, transparency, and accountability in their design and decision-making processes. One of the most rewarding use cases for generative AI in the automotive industry is design and engineering.
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